Ye, formerly known as Kanye West, joined the Adidas empire in 2013 after a brief stint with Nike. He went over to Adidas as the brand offered him more creative freedom, which was a requirement for Ye at the time while he was beginning his fashion career with his label Yeezy. Nobody has made quite an impact in the sneaker industry such as Ye. Established in 2013, the Yeezy footwear line further established Ye at the forefront of musical excellence, goals, and his commitment to pushing the boundaries of fashion within his Yeezy empire.
In 2015, the iconic Yeezy 350 silhouette was introduced to the world as the fourth piece of footwear in the partnership between Ye and Adidas. With its most iconic colorway being ‘Turtle Dove,’ it was brought onto the scene in neutral tones that spoke to Ye’s overall aesthetic, all while including the iconic branded ‘SPLY 350’ stitched at the side panels, which quickly became a quintessential component of the lifestyle sneaker. With that, the 350 V2 was released a year later and grew to become even more popular than its counterpart. Releasing initially in a ‘Beluga’ colorway, the sneaker is said to fit like a second skin but differentiates itself with three different color yarns, an internal toe box reinforcement, internal three-stripe detailing at the heel, and additional unique callouts such as the Yeezy Boost window cutout underneath.
The latest upcoming Yeezy Boost 350 V2 is presented in a ‘Light’ colorway. Featuring UV-sensitive technology, the sneaker proudly displays a re-engineered Primeknit upper that includes at least 25% recycled content, further emphasizing Adidas’ commitment to sustainable practices and manufacturing. The midsole utilizes Adidas’ innovative Boost technology, while the semi-translucent TPU cage wraps around the midsole, adding additional distinction to the signature silhouette. A rubber outsole underneath emphasizes optimal durability and traction. Exposure to direct sunlight displays soft pink coloring throughout the knit build, but the monofilament side stripe darkens to an amber hue.
FEATURE Release – Sunday, August 28th
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Reposted from: feature.com