The Chicago Bulls have announced its first official capsule designed by Don C who was appointed Creative Strategy and Design Advisor last season. Titled “1966 x Just Don,” the limited-edition collection looks to transcend basketball, delivering Bulls-inspired rugby shirts, hockey jerseys, joggers, track jackets, and coach jackets allowing fans to represent the team in different facets of their lives.
The upcoming series follows the Bulls’ collaboration with Off-White™ released ahead of NBA All-Star Weekend and a tee designed by Don C in 2021 commemorating Joakim Noah‘s legacy following his retirement. Don C’s designs combine the aesthetics of his streetwear brand “Just Don,” with the Bulls “1966” lifestyle brand and 2022-23 City Edition jerseys launched in November between NBA and Nike. Highlights include the Bulls rugby shirt featuring a large “66” patch, striped tracksuits, and laced hockey jersey hoodies.
“Collaborating with sports entities is nothing new for me but as a native Chicagoan and longtime Bulls fan, designing this collection is a dream come true. I wanted to show through my designs that the Bulls are not just a sports team. It’s a brand that influences style and culture, a dynasty, an organization with a championship mentality,” Don tells Hypebeast when asked about the different sports referenced in the series. “You can go anywhere in the world and see someone repping the Bulls. That’s why I decided to incorporate the style of other sports gear to further drive home that the Bulls’ impact goes beyond the court. The team’s logo can be on a rugby, coaches jacket or hockey jersey and it still feels authentic. That’s how powerful the brand is.”
The “1966 x Just Don” capsule will be available exclusively at the Madhouse Team Store inside the United Center atrium on February 24 as the team faces off against the Brooklyn Nets. Prices range from $40 to $150 USD.
In other news, Stüssy and Levi’s tease a new denim capsule.
Reposted from hypebeast.com