The lab is probably the most interesting department in any sneaker company. But unfortunately, we rarely get to see all the crazy experiments the design teams cook up there on the regular. Swiss sneaker brand On changes that – with the official release of the Cloudnova Z5.
Z5, that’s short for Zurich’s District 5 – where the On Lab is located. Every month, the design team plays around with crazy ideas to create even crazier shoes. Normally, these are not intented to ever enter regular production let alone hit the shelves of retailers. But every now and then, a prototype just has something that calls for the idea to become reality. That’s what happened when a hybrid of On’s fastest performance shoe – the Cloudflash – and super-comfy Cloudnova lifestyle model emerged.
The Z5 combines the Cloudflash’s ultra-breathable nanomesh upper with the On’s signature Speedboard® + CloudTec® sole combination. What’s more? Nothing that doesn’t have to be there. Staying true to its performance roots, the sneaker skips unnecessary gimmicks to ensure perfect wearing comfort in any type of urban environment. Flashy neon lines on the upper add a certain pop that lets the Cloudnova Z5 stand out on hot days and during cool summer nights alike.
DID YOU KNOW?
It’s easily recognizable that On is about one thing: lightweight shoes. That’s why next to the aptly named On Cloud, there’s a whole range of footwear with airy monikers from Cloudracer over Cloud Edge to Cloudnova.
Release Details – On Cloudnova Z5
The On Cloudnova Z5 launches in limited quantities on May 27, 2021. The shoe retails at 190 € via on-running.com.
While you’re at it, also have a look at the On Cloudnova Wrap.
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Pics by On
Reposted from: sneakers-magazine.com