To founder Rudolf Dassler, the word ‘puma’ means strength, agility, and endurance. These three concepts are reflected in the German-based athleisure brand Puma. First introduced in the mid-1900s, Puma is best known for its premium sneakers and apparel, all of which sport iconic Puma branding such as the iconic Formstrip. Puma has established itself as one of the fashion industry’s leaders, as it has grown into one of the most recognizable and iconic sportswear brands in the fashion industry.
Puma has continued to bring sports influences to street culture and fashion all while continuing to implement industry-leading technology. With that, Puma is not only elevated with its successful collaborations but has made an impression with its longstanding history in running. The brand’s premium performance running shoe offerings are spotlighted in the signature NITRO line. Puma set out to create an effortless run for runners, and these shoes’ innovative technologies help make that happen. This line of footwear includes NITRO foam that’s built into every running shoe. This advanced foam technology is infused with nitrogen gas through an innovative process, resulting in the shoes being more responsive with their increased cushioning and lightweight construction along with helping use less energy, resulting in a more efficient and enjoyable run.
With that, Puma adds its latest addition to the NITRO line: the Puma Variant Nitro Sci-Tech. This technologically-advanced running silhouette is the amalgamation of Puma’s innovative technologies and contrasting manufacturing methods. This experimental design takes on a science-fiction inspiration. It juxtaposes the fluidity and organic language of NITRO technology against unique architectural forms and construction with elements of infused Pwrframe technology. Introduced in two colorways Puma Black/Platinum Gray and Platinum Gray/Nimbus Cloud, the Puma Variant Nitro Sci-Tech takes on a breathable mesh upper with additional alternating touches of suede. A debossed logo loop is seen at the tongue, while the thick and textured laces make an additional impression. A thick midsole and textured mudguard houses Puma’s advanced NITRO foam technology. Offering superior responsiveness and cushioning in a lightweight manner, the rubber outsole underneath supports the remainder of the technologically-advanced silhouette.
The NEW Puma Variant Nitro Sci-Tech silhouettes are available now. Click here to secure your pair.
Reposted from: feature.com