In the vibrant world of fashion, a burgeoning force is making its mark by championing the essence of Filipino heritage. Arvin Boyon and Calvin Calma, originating from Kapampangan roots and currently making strides in Chicago, have proudly introduced Abakada—a brand committed to celebrating the depth and diversity of Filipino culture.
The genesis of their brand name, derived from the “abakada,” the Tagalog-based Filipino national language’s alphabet since 1940, signifies the bedrock of their commitment to preserving their cultural roots.
For this duo, cultural immersion is an ongoing journey, not a fleeting experience. They intricately weave their brand with motifs and narratives that tastefully engage audiences with distinctly Filipino content, avoiding overwhelming cultural representation.
Arvin underscores Abakada’s inclusive essence. The brand isn’t exclusive to Filipinos but welcomes everyone. Their clothing sparks curiosity, serving as a gateway for customers to explore the lesser-known aspects of the Filipino experience.
Abakada’s clothing line seamlessly combines streetwear silhouettes, featuring oversized round-neck t-shirts, cozy woolly sherpas, thick hoodies, and utility-style pants, adorned with subtle nods to the Philippines.
Anticipate the unveiling of the “For The Cold Days” collection this upcoming Black Friday. This eagerly awaited release promises a diverse array, from chic t-shirts to snug puffer jackets. Enjoy up to 40% off on selected items during the Black Friday Deal, with more surprises awaiting revelation.
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Jelaine Jairah Castor, born in the City of Meycauayan Bulacan, is the Writer, Columnist and Social Media Manager at VIBEANT magazine. With expertise as a Digital Artist specializing in Vexel-style portraits, she is also pursuing a Bachelor of Arts in Psychology.