Inertiashift.co, a Filipino brand based in Toronto, has made waves in the fashion world with its unique and harmonious clothing designs. Founded by John Lloyd Corpuz, this brand has a story worth telling, marked by significant milestones.
Inertiashift.co was born in December 2020, a time when the world was grappling with the pandemic’s challenges. John Lloyd Corpuz, a car enthusiast and anime lover, found inspiration in the anime “Initial D” and his deep passion for automobiles. The brand’s name, ‘Inertiashift,’ was carefully chosen, symbolizing balance by combining “inertia” and “shift”.
The initial stages were far from easy. John Lloyd had faced financial hardships, living paycheck to paycheck and dealing with overwhelming debts. Realizing the importance of life balance and spreading this message became a driving force behind the brand. This pivotal phase taught John Lloyd valuable lessons.
In May 2023, Inertiashift.co took a significant step by introducing exclusive straw hats, expanding its product range beyond graphic shirts. This move received a warm response from customers, setting the stage for what was to come.
On August 1, 2023, Inertiashift.co launched the Balance t-shirt. This special release was available in five languages (English, Tagalog, French, Japanese, and Chinese) and came in both white and black variants. It was a testament to the brand’s commitment to spreading its message of balance to a global audience.
Meet the Founder – John Lloyd Corpuz
Behind the scenes of Inertiashift.co is John Lloyd Corpuz, the visionary founder who turned his love for cars and passion for balance into a thriving brand. His journey, marked by challenges and triumphs, embodies the spirit of Inertiashift.co.
Inertiashift.co’s story is a testament to the power of pursuing one’s passions, learning from setbacks, and ultimately finding balance in life. With its stylish clothing and meaningful messages, Inertiashift.co continues to capture hearts and inspire others to seek harmony in their lives.
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Jelaine Jairah Castor, born in the City of Meycauayan Bulacan, is the Writer, Columnist and Social Media Manager at VIBEANT magazine. With expertise as a Digital Artist specializing in Vexel-style portraits, she is also pursuing a Bachelor of Arts in Psychology.