Shopee bags Overall Brand Champion at the 2022 Marketing-Interactive PR Awards
As the leading e-commerce platform in Southeast Asia and Taiwan, Shopee continues to connect buyers and sellers within one community through impactful campaigns and initiatives. The recent Marketing-Interactive PR Awards in Singapore recognized Shopee’s efforts to create a lasting positive impact on both sellers and consumers across the region, with a total of 10 awards, including Overall Brand Champion and PR Team of the Year. In the Philippines, Shopee’s Consumer Protection Campaign was awarded silver under the Best Crisis Management category.
The Marketing-Interactive PR awards recognize the top-performing campaigns and companies in the public relations and communications industry across 42 different categories. Entries are sought from across Southeast Asia, South Asia, and the ANZ regions. Each entry is meticulously judged by well-seasoned public relations and communications professionals from all over the region.
Created to combat the rising number of fraudulent cases by helping consumers recognize online scammers, Shopee PH’s Consumer Protection Campaign utilized Shopee’s wide-reaching social media platforms, as well as in-app features, to inform consumers on what to watch out for to keep their shopping experience safe. Shopee Philippines also partnered with third-party logistics providers to educate users on the best practices to enjoy a secure online shopping experience.
Other regional initiatives that garnered recognition include the Shopee Supports Local initiative which bagged a gold award for championing local businesses, and Shopee Vietnam’s Kindness Care Package, which was awarded a bronze award under the best CSR Communications Category. The Marketing-Interactive PR Awards also recognized Shopee’s 11.11 Big Sale Campaign, which snagged one gold and two bronze, as well as The Connecting Businesses with Technology Campaign, which was subsequently awarded a silver for Best PR by an In-House Communications Team.
Martin Yu, Director of Shopee Philippines, shared “Everything we do always goes back to our main mission: to better the lives of the underserved through technology – whether they’re consumers, sellers, or communities. We are incredibly humbled that our efforts have been recognized and we will continue to utilize our platform in positively impacting those around us.”
Shopee is always on the lookout for young tech talent driven to do impactful work. Join our growing team today by visiting https://careers.shopee.ph/.
Reposted from: iconicmnl.com